Beyond The Logo, The Power of Branding

Challenging the Western notions of beauty, Kulfi was a brand launched in 2021 to offer more makeup diversity to people of color. BADAL PATEL utilized a LFT Etica typography, and the custom wordmark incorporates calligraphic scripts, which help the brand maintain its modern sheen. (Visual: Aditi Damle & Aarman Roy, Brand New Brand)
Challenging the Western notions of beauty, Kulfi was a brand launched in 2021 to offer more makeup diversity to people of color. BADAL PATEL utilized a LFT Etica typography, and the custom wordmark incorporates calligraphic scripts, which help the brand maintain its modern sheen. (Visual: Aditi Damle & Aarman Roy, Brand New Brand)
A Sauvignon Blanc from Germany’s Pfalz wine-growing region, but who are equally known for their statement branding. Rothwild & Design use slogans that echo the owner’s views and present the rebellious side of the country. (Photo: Rothwild & Design, by Oliver Freudenthaler, Laufen, Brand New Brand)
Husband and wife studio MENTA PICANTE created the visual identity for EcoGround in Mexico.They created forms that fit together to assemble and make a high structure with different colors to point out the different roles involved in taking a sprout to a grown plant that gives its produce. (Photo: MENTA PICANTE, Brand New Brand)
Husband and wife studio MENTA PICANTE created the visual identity for EcoGround in Mexico.They created forms that fit together to assemble and make a high structure with different colors to point out the different roles involved in taking a sprout to a grown plant that gives its produce. (Photo: MENTA PICANTE, Brand New Brand)

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Berlin-based publishing house that specializes in developing content for aficionados of cutting-edge creative culture worldwide.