Designed in Detroit: A Story About Furniture Disruptors

According to the EPA, more than 9 million tons of furniture end up in landfills each year. Founded in 2013 in Detroit, co-founders Kyle Hoff and Alex O’Dell launched on Kickstarter with a single product, The Floyd Leg. (Photo: Floyd, Work Better. Live Smarter. Be Happier.)
According to the EPA, more than 9 million tons of furniture end up in landfills each year. Founded in 2013 in Detroit, co-founders Kyle Hoff and Alex O’Dell launched on Kickstarter with a single product, The Floyd Leg. (Photo: Floyd, Work Better. Live Smarter. Be Happier.)
The Floyd HQ was once the home of a factory making spiral cutters for food. Though it had been vacant for 20 years, and much of the block remains so, the Eastern Market is still an important food production hub, and the massive farmer’s market that started in 1841 still runs every Saturday. (Photo: Elaine Cromie, Work Better. Live Smarter. Be Happier.)
The Floyd HQ was once the home of a factory making spiral cutters for food. Though it had been vacant for 20 years, and much of the block remains so, the Eastern Market is still an important food production hub, and the massive farmer’s market that started in 1841 still runs every Saturday. (Photo: Elaine Cromie, Work Better. Live Smarter. Be Happier.)
Kyle’s father-in-law is obsessive about growing dahlias. Hooked on the color and the texture of the flowers, which he and Brooke often display in the house, Kyle is carrying on the family tradition. (Photo: Elaine Cromie, Work Better. Live Smarter. Be Happier.)
Kyle’s father-in-law is obsessive about growing dahlias. Hooked on the color and the texture of the flowers, which he and Brooke often display in the house, Kyle is carrying on the family tradition. (Photo: Elaine Cromie, Work Better. Live Smarter. Be Happier.)
Product development is critical to the success of Floyd. Founder Kyle sketched out his first big idea in a coffee shop way back in 2012. Over the next couple of years, he faced multiple rejections while he continued to work on the prototype which, initially, wasn’t perfect but worked. (Photo: Elaine Cromie, Work Better. Live Smarter. Be Happier.)
Product development is critical to the success of Floyd. Founder Kyle sketched out his first big idea in a coffee shop way back in 2012. Over the next couple of years, he faced multiple rejections while he continued to work on the prototype which, initially, wasn’t perfect but worked. (Photo: Elaine Cromie, Work Better. Live Smarter. Be Happier.)

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